Trusted Data for Informed Decisions

Macro Analytics: Advanced Data Analytics Lifecycle

Macro Solutions has developed a proven data analytics methodology — Macro Analytics — for delivering and supporting the full lifecycle of advanced data analytics. Our analytic capabilities address mission-critical questions through data discovery, assessment, acquisition, preparation, analytics/modeling and self-service visualizations.

Macro Solution’s full Advanced Data Analytics Lifecycle helps you make informed and trusted decisions.

Burning
Question
Discover/
Assess Data
Sources
Acquire
Data
Prepare
Data
Perform
Analytics
VisualiZe
Data
Burning
Question

Our approach to data analytics begins with an understanding of your mission objectives and burning questions.  Our methodology works by aligning your mission strategy with the use of advance analytics and sophisticated models to drive your mission’s impact.

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Discover/
Assess Data
Sources

We cast a wide net when sourcing data, leveraging transaction systems, open data sources, data subscriptions, social media sites, shared data, to name a few. From there, after fully understanding the purpose and outcome for the use of this data, we develop a creative framework for acquiring, profiling, blending, and accessing data.

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Acquire
Data

We will work with you to identify, acquire and define how the data will be used. Should a Memorandum of Understanding (MOU) be required on how the data will be used, we’ll help facilitate communications with the various source systems to gain access to the targeted data

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Prepare
Data

Ensure a complete understanding of the value that each element of data will provide, we profile the data to identify gaps and determine what complementary data can support the analytics. This includes examining dimensions such as level of completeness, accuracy in providing proof of reality, consistency to a set of constraints, and relevancy, how useful the data is in answering the questions. We then conduct a cleansing exercise, as needed, to correct any problem data without changing the data meaning. In addition, we may address utilization of supplemental data to improve quality or enhance completeness of existing data.

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Perform
Analytics

Macro Solutions can apply one or more of four types of analytical assessments that help guide toward the answers that will ultimately lead to solving the organization’s strategic questions:

  • Descriptive analytics to determine what happened in the past. What does the data show?
  • Diagnostic analytics to understand why it had a particular outcome. What does the data show right now?
  • Predictive analytics to analyze based on this new set of data. What can be expected in the future (leveraging industry-leading AI and predictive analytics toolsets)?
  • Prescriptive analytics to support the ideal outcome of now. What should be done?
Analytics approaches include statistical analysis, time-series forecast, machine learning (artificial Intelligence) and data mining. We leverage both open source and COTS tools to support the analysis process.

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VisualiZe
Data

Raw analytics are useless without an interpretive illustration of the findings at the appropriate organization level.  We leverage innovative technologies so you can understand, analyze and make critical decisions in a strategic way in the form of self-service dashboards.

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Once the data analytics lifecycle is complete, the findings are applied. If additional questions should arise, we repeat the process.

With strategic partnerships and expertise with the best-of-breed vendor partners to deliver solid assessments, we can support the entire advanced analytic lifecycle. Our experts leverage analytics technologies such as OBIEE, Cognos, JasperSoft, Python, MQ, SPSS and visualization tools including Tableau, Qlik, Microstrategy and Microsoft.

DATA WAREHOUSING CAPABILITIES: Macro facilitates the critical use of an organization’s data as a valuable corporate asset

Macro’s data warehousing and business intelligence services help organizations maximize the value of their data. Our data warehousing services bring together silos of data into a centralized repository, so you have an integrated view of your organizational data.

Macro provides services to help agencies assess, plan, and create:

  • Data Warehouses
  • Operational Data Stores
  • Data Integration
  • Data Visualization

Business intelligence requires more than data. Macro Solutions’ business analytics capabilities help support the development and use of software applications, tools, and skills your organization needs to support a management perspective that creates a deeper understanding of the status and direction of the organization’s data.

Master Data Management and Data Governance

For agencies requiring a master data management (MDM) solution, Macro Solutions provides the core components agencies will require. Macro Solutions has core competencies in the following:
● Master data matching and linking
● Applying master data business rules
● Managing location data
● Supporting the security of data
● Refining records with data enrichment
● Laying the foundation for consent management

Macro Solutions provides guidance in developing a data governance strategy and selecting the appropriate tools for each agency environment. Macro Solutions’ services include the following critical components for an effective data governance strategy: discovery, understanding, governing and socializing an organization’s data.

Big Data Solution Delivery

Macro Solutions will create a tailored plan for evaluating and addressing the critical aspects of big data for your organization.

Big Data Critical Elements:
● Strategic roadmap
● Evaluation of current big data tools and technologies
● Establishment of a big data operational infrastructure

Rapid Deployment – Your organization will get a jump start on the road to big data success. Macro can provide a quick, fixed-cost deployment of Hadoop, Cloudera, Hortonworks, Platfora, and DataStax as well as one of the many NoSQL databases on the market, including Cassandra, MongoDB, and many more. Meaningful results can be achieved in just weeks.